VUZ, a startup specializing in immersive 360-degree video experiences, has secured $12 million in a pre-Series C funding round to accelerate its global expansion. The company, which streams content ranging from red-carpet events to live sports, is doubling down on its presence in Saudi Arabia and the UAE while expanding into Africa, Asia, and the U.S.
Investors and Strategic Focus
The funding was led by the International Finance Corporation (IFC), with participation from Al Jazira Capital, CrossWork VC’s Success Fund, and prominent Saudi investors. This marks a rare move by IFC into consumer tech, signaling confidence in VUZ’s potential to scale immersive content in emerging markets.
Global Expansion and Partnerships
VUZ plans to leverage the funds to strengthen its foothold in the Middle East and enter new regions, including Africa, Asia, and the U.S. The company has already secured partnerships with major sports leagues like La Liga and the Professional Fighters League (PFL), as well as over 100 creators with a combined audience of 100 million. Its platform is accessible via mobile apps, web browsers, VR headsets, and smart TVs.
Monetization and Growth Metrics
VUZ has shifted its revenue model to 60% free and 40% premium content, accessible through subscriptions or telecom bundles. The company claims a 20 million global user base, up from 10 million in 2022, with 3 billion lifetime views. It achieved EBITDA profitability in 2024 and aims to reach 5 billion views by 2026.
Localized Content Strategy
To differentiate from giants like YouTube and TikTok, VUZ focuses on hyper-local content creation. Its “VUZ Studio” supports creators with editing tools and live commerce features, enabling real-time product sales during streams. The company also partners with telecom providers in emerging markets to expand distribution, boasting over 40 global partnerships.
Future Roadmap
VUZ is establishing offices in Saudi Arabia, UAE, Egypt, Jordan, and the U.S., with plans to launch in South Africa later this year. The company’s CEO emphasizes building a “globally scalable, locally relevant” platform, targeting underserved creators in regions like Nairobi and Riyadh while competing in mature markets through unique immersive experiences.
