The workforce solutions platform Upwork has strategically expanded its corporate capabilities through two major acquisitions. These moves position the company to launch a dedicated enterprise service division later this year.
Recent acquisitions include Bubty, a workforce management platform specializing in contract staffing solutions, and Ascen, a global compliance and employee-of-record service provider. These new assets will merge with Upwork’s existing enterprise operations to create an independent business unit focusing on corporate staffing needs.
This strategic evolution enables the platform to offer expanded workforce solutions beyond its traditional freelance marketplace, including:
- Agent-of-record services
- Global employment compliance management
- Enterprise-grade staff augmentation
- Integrated workforce management systems
The decision to create a separate enterprise division stems from growing client demand for comprehensive workforce solutions that combine operational flexibility with regulatory compliance. Corporate clients increasingly seek all-in-one platforms that can handle diverse employment models while maintaining global workforce standards.
Upwork leadership emphasized that the new enterprise-focused entity will leverage synergies between the acquired technologies and existing infrastructure. Early integration testing demonstrated significant potential for creating innovative workforce management solutions that address common pain points in corporate staffing.
The company’s enterprise division currently contributes approximately 13% of total annual revenue, with expectations for accelerated growth following the launch of enhanced service offerings. Further details about the new business unit’s branding and service portfolio will be announced later in the year.
