Apple has updated its App Store guidelines in the U.S., allowing developers to include links within their apps that direct users to external websites for purchasing subscriptions or digital content. This shift follows a federal court ruling that sided with Epic Games in a long-standing legal battle over Apple’s control of in-app payment systems.
The court previously mandated that Apple cannot block apps from offering alternative payment methods outside the App Store. While Apple initially complied by permitting external links in 2024, it continued to impose a 27% commission on purchases made through these channels and required apps to display warning messages about third-party payment risks. Critics labeled these warnings as “scare screens,” arguing they discouraged users from exploring external options.
Under the latest changes, Apple has removed the requirement for apps to display these warnings. However, questions remain about whether the company will continue charging its commission on payments processed through external links. The tech giant has stated it will comply with the court order but plans to appeal the decision, emphasizing its disagreement with the ruling.
Spotify, a vocal critic of Apple’s App Store policies, has already submitted an updated version of its app to the U.S. App Store, incorporating links to its website for subscription purchases. This move highlights the growing pressure on Apple to loosen its grip on app ecosystem monetization, particularly as regulators and developers push for more open competition.
The outcome of Apple’s appeal and its long-term approach to commissions will likely shape the future of digital marketplaces, influencing how developers engage with platform policies and user payment options.
