Denmark clamps down on deepfakes by letting people copyright their own features

Denmark clamps down on deepfakes by letting people copyright their own features

The Danish government is advancing a groundbreaking legal overhaul to grant citizens explicit ownership rights over their physical and digital identities. This includes control of their body, facial characteristics, and voice, aiming to shield individuals from unauthorized exploitation through AI technologies like deepfakes. The proposed changes to copyright law seek to close loopholes that currently leave people vulnerable to synthetic media manipulation.

Denmark’s culture ministry has already secured cross-party consensus to amend existing legislation, signaling strong political support for the initiative. Culture Minister Jakob Engel-Schmidt emphasized that current safeguards are insufficient in the age of generative AI, stressing the need for clear legal boundaries to protect personal identity.

  • New rights would prohibit AI systems from replicating biometric data without explicit consent
  • Legal framework addresses both creation and distribution of unauthorized deepfakes
  • Enhanced penalties for violations involving synthetic media manipulation

While Denmark moves toward comprehensive AI governance, international approaches remain fragmented. In the United States, state-level deepfake regulations focus primarily on election interference and revenge pornography. However, federal proposals could temporarily override these protections, creating uncertainty in AI policy landscapes.

The European initiative reflects growing global concerns about biometric privacy in artificial intelligence development. As AI tools become more sophisticated, lawmakers face mounting pressure to balance innovation with fundamental rights to personal autonomy and identity protection.

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